About Us

For more than thirty years, Real Estate Speaker, Trainer and Coach Judy LaDeur has been bringing the best-in-business strategies, solutions, and insights to real estate brokers and recruiters.  Real Estate Recruiting Coach Judy LaDeur

Judy LaDeur began her real estate career in 1975. In 1981, after a successful sales career, Judy joined the management team, where she developed her own recruiting and training systems. By 1984, she was the Director of Recruiting and Training for a large, 4-office firm in Chicago and was their #1 recruiter. It was at this time that Judy began training and working with other Brokers across the country in the areas of recruiting and retention of real estate agents.

In 1990, Judy was asked to join forces with Floyd Wickman and assist in the development of his Rapid-Fire Recruiting® Program. This was the beginning of a new career as a national speaker and trainer. In 1992, she started her own company. Today, Judy is one of the top recruiting experts in the world.

In addition to being a keynote speaker at many state and national conferences, Judy has often appeared on TV, radio and in various publications as an expert in recruiting real estate agents. In 2009, Judy was named one of the Top 25 Most Influential Women in Real Estate. Her recruiting courses are designed to develop skills and  confidence.  As a consultant and trainer to the real estate industry, Judy has helped many companies dramatically increase their market position in just one year. Judy conducts her workshops with proven systems, techniques and “how to” information guaranteed to make a difference in your office.

She is currently speaking around the globe to agents on the importance of building a business that is SALABLE, SUSTAINABLE, and SUCCESSFUL.  Too often agents find themselves chasing the next deal or commission check.  With powerful insights, consistent tools, and strategies that just makes sense, she’s helping agents take control of their careers, and enjoy the success they’ve always wanted.

With boundless energy and a passion for bringing brokers exactly the tools they need–she travels the globe delivering real estate recruiting SOLUTIONS that are easy to implement, affordable for any office and up-to-the market, empowering content.

Now with a nod towards offering the next generation of tools and solutions for agents, she delivers The Profitable Agent to give sales associates the very best, comprehensive tools, strategies, systems and dialogues they need to compete in our ever-changing market. 


Why You’ll Want to Include Judy’s Systems and The Profitable Agent Membership Into Your Business Plan: 

  1. Judy is a leading consultant, coach, and training expert experienced in real estate sales, recruiting and management
  2. We pull from real-world experience to create timely, fresh, cutting edge content delivered to you each month
  3. We make knowing what to say and when to say it ridiculously easy
  4. We offer motivational, results-oriented systems and tools
  5. All of your content is easily customized to fit your specific needs and goals
  6. We deliver “how to,” step-by-step instructions, with powerful–and practical applications.
  7. We not only help you get great results – but we’re also just plain fun to work with
  8. Judy is passionate about teaching and helping others learn and build the team of their dreams
  9. You’ll have a one-stop-shop for recruiting tools and resources
  10. EXPERIENCE:  Draw from the experience of a team who have been in the ‘trenches’ in the real estate recruiting and training industries for more than 30 years

Learn More About The Profitable Recruiter