Seasonal letters are perfect for tapping into the mood of the month. We’ve made them powerful and engaging for you – and simple to use! Just copy and paste all of the content of the letter (from the Dear Agent, all the way to the signature line where you will replace your information with the placeholders for Broker Name, Company name, etc., onto a piece of nice letterhead,crisp card stock or into your email platform. If sending via snail mail, we also suggest adding your handwritten signature.
Seasonal Series (May)
Dear {Agent Name}:
Growth.
With spring in the air, it’s truly the season of growth. Just like the blooming trees and sprouting seedlings, agents everywhere have cast off the winter and are enjoying the busy spring market. Many however, are considering just how much growth opportunity they have where they are and asking important questions about their current company.
If you’re one of those agents you may be asking:
• Am I getting the training I need?
• Am I recognized for my accomplishments?
• Is my manager or team leader readily accessible?
• Are my broker and team members supportive of my goals?
• Do I have the tools/technology to do my job to the best of my ability?
• Do I feel appreciated here?
• What is my potential for growth in my current office?
At {Your Company}, we understand how important it is to grow in your skills, technique and of course, your book of business. We recognize our agents for who they are and go out of our way to ensure they have everything they need to reach higher, do more – and accomplish more when that’s their goal.
We also appreciate those agents who prefer the “constant” track over the “fast track” in the game of success and support them in all they do as well.
Whatever way you wish to grow, we have just the “nutrients” you need to feed your career and enjoy it every step of the way.
If you’d like to learn more about how the growth opportunities that are available to you here, call me today or visit us online at {www.yourrecruitingsite.com.}
Helping agents find grow at their own pace – and loving it.
Warm regards,
Your Name
Title
Company
Phone
Email
Seasonal Series (June)
Dear {Agent Name}:
Play.
They say “all work and no play make Jane and Jack dull kids.” We know. This business can be a roller coaster of “feast or famine” transactions for some. It can be everything at once – rewarding, exciting, stressful, and pressure filled. And in the summertime, many agents feel the familiar pull of kids on vacation and the “call of duty.”
Like any profession – it’s important to be able to take a break and play.
That’s why at {Your Company} we help to make sure our agents have the right business and action plans for their goals and their families. Helping them have the ability to calendar their days, months and years to allow for downtime, personal time, and playtime is just as important as what is on the production board.
We know that with the right:
o Goal Setting…
o Strategic Plan…
o Budget…
o Training…
o Time Management…
o Back Up Support System…
There will always be enough playtime – and balance in your life. In fact, our agents tell us that most of the time the work around here feels more like fun than work.
If you’d like to learn more about how to create more playtime in your future – while still realizing your goals, call me today or visit us online at {www.yourrecruitingsite.com.}
We help agents lead lives with a lot less “dull” and a lot more fun!
Warm regards,
Your Name
Title
Company
Phone
Email
Seasonal Series (July)
Dear {Agent Name}:
Independence.
One of the best things about being a real estate professional is the freedom and independence you have to work at your own pace, create your schedule, and set your own level of success.
At {Your Company}, we celebrate that independence and do everything in our power to protect and propel the entrepreneurial spirit of our agents.
You won’t find micro-management, brick walls or favoritism.
What you will find is:
o Training Tools
o Back Up Support
o An Ear When You Need One
o Leadership That Meets Your Needs
o Success Strategies
As an independent contractor, we know building your business at the pace and in the way you desire is a top priority for you. As a company that cares, your success in that endeavor is a top priority for us.
If you’d like to learn more about how to protect your independence, grow your book of business, and enjoy your career every step of the way, call me today or visit us online at {www.yourrecruitingsite.com.}
We help agents celebrate who they are and what they do – we can do the same for you!
Warm regards,
Your Name
Title
Company
Phone
Email
Seasonal Series (August)
Dear {Agent Name}:
Simplify.
Did you know that the first week in August is officially “National Simplify Your Life” week? I know, it’s another one of those crazy holidays created by some card company no doubt, but this time – they’re onto something good, don’t you think?
It’s easy, as real estate professionals, to get so caught up in the hustle and hurry, training, old to-do list, and the everyday pressures that sometimes make it hard to breathe. That’s why we make it a point to put systems and solutions in place to help our agents simplify the day-to-day process of reaching for their goals.
We also know that with the right:
o Support Staff…
o Training…
o Tools & Technology …
o Mentoring Groups…
o Teamwork…
o Leadership …
o Flexibility…
Being successful just gets simpler…
If you’d like to learn more about how we can help you simplify your life while still propelling your career in the direction of your dreams…call me today or visit us online at {www.yourrecruitingsite.com.}
We help agents make the most of every day, in a lot of simple – but effective ways!
Warm regards,
Your Name
Title
Company
Phone
Email
Seasonal Series (September)
Dear {Agent Name}:
Learn.
It’s back to school time and the season to shake off summertime and re-focus on the fourth quarter of the year. How will you finish? What will you learn? What do you need to make the most of the months ahead?
In an ever-changing market, it’s never been more important to ensure that “continuous learning” is on your to-do list. At {Your Company}, we get how important it is to master new skills, new tools, and new strategies so that you can grow your book of business and your bottom line.
That’s why we provide our agents with:
o Ongoing Success Training…
o Access to Time-Tested Tools…
o Mentoring Groups…
o One-on-One Management Guidance…
o A Library of Training Resources…
Because “back to school” isn’t just for kids. Succeeding and growth in this industry means consistently learning.
If you’d like to ensure you’re always learning what you need and have access to the kind of tools, training, and education necessary to rise to the level of success you’re seeking, then call me today or visit us online at {www.yourrecruitingsite.com.}
We help agents work SMARTER, not harder, and we’d love to do the same for you.
Warm regards,
Your Name
Title
Company
Phone
Email
Seasonal Series (October)
Dear {Agent Name}:
Spooky.
Sometimes being an “independent contractor” can be a spooky thing. You know that success comes from treating your business like a business, working the right plan, and building your client base, but it can often feel like you’re out there flying solo – and that’s scary for some agents.
That’s why we make sure all of our agents know they have a built-in support system. At {Your Company}, agents can work at their own pace, reach for their own goals – but always know that there’s a safe place to land if they need help getting to the next level, working with a tough client or just feel their stress level has reached a frightening peak.
We know how important it is to have:
o Leadership You Can Turn To…
o A Team You Can Trust…
o Reliable Support Staff…
o Resources to Make Things Easier…
We believe succeeding in this industry doesn’t have to be a spooky undertaking. In fact, with the right people, at the right place, and with the right tools – it can be a lot of fun!
If you’d like a career that’s got a lot more TREATS than TRICKS, then call me today or visit us online at {www.yourrecruitingsite.com.}
We take the fear factor out of building your business…not just this season – but all year around!
Warm regards,
Your Name
Title
Company
Phone
Email
Seasonal Series (November)
Dear {Agent Name}:
Thanks.
You’re making things happen in our market and it doesn’t go unnoticed. I wanted to thank you for everything you do to raise the bar for agents in our industry.
In this season of thanksgiving, having an “attitude of gratitude” seems to be on the top of everyone’s mind and it really is a common denominator among top producers everywhere. They know that you get by giving. They understand the power of paying it forward and they always take the time to say those two little words that can mean so much to clients, co-workers, and people in general. “Thank you.”
You seem to have that same “grateful spirit” that they have. We’ve built a family of agents here at {Your Company} that share that philosophy as well and think you’d be a great fit.
With our team you’ll always have:
o Leadership That Cares Enough to Recognize Your Accomplishments…
o Teammates Who Always “Have Your Back”…
o Support Staff That You Can Count On – During Good Days and Bad…
o A Culture of Support, Gratitude and Positivity…
If surrounding yourself with like-minded, positive people and a supportive atmosphere is important to you, then call me today or visit us online at {www.yourrecruitingsite.com.}
Whatever you do, know that you and your contribution to our area’s real estate family is much appreciated. Thank you!
Warm regards,
Your Name
Title
Company
Phone
Email
Seasonal Series (December)
Dear {Agent Name}:
Peace.
It’s something most of us strive for, and I hope very much that you’ve found. You give a lot to this industry and I wanted to take a moment and wish you a peaceful and wonderful holiday season.
Now is a great time to celebrate family, friends and all of life’s blessings. At {Your Company,} we feel a little like that all year around! It makes work a lot less like work and helps everyone find a whole lot more of that elusive peace of mind.
This is also a time when a lot of agents wisely use the much-needed down time to plan for the year ahead. As you look to the new year and all that you want to accomplish as you move forward, I hope you’ll know that you are highly thought of here and if you’ve ever considered making a move, you would be warmly welcomed.
Within our organization you’ll find:
o People You Can Count On…
o Quiet Peace of Mind…
o Reasons to Celebrate – All Year Around…
o Creative, Collaborative Spirit…
o Resources to Help You Plan For Success, Next Year and Every Year…
If having the unwavering belief that the people you work with care and contribute to your success and life is a blessing you’d like to count on, then call me today or visit us online at {www.yourrecruitingsite.com.}
Whatever you do, I wish you a wonderful holiday season and a most prosperous new year!
Warm regards,
Your Name
Title
Company
Phone
Email